UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

June 23, 2020:

I have been listening to the audiobook “UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship”, by MJ DeMarco. I consider his previous book, “The Millionaire Fastlane”, to be one of the best business books ever published, which is why I grabbed this (his newest) book. So far, I find it salient, accurate, and entertaining. I like it.  I highly recommend this book. I have both the Audible version, and the Kindle version, so that I can switch back and forth to whatever is most convenient at the moment.

I’m currently at Chapter 8, “Hyperreality: Your Illusionary Captors”. In this chapter, he talks about various reality illusions, and how they are carefully crafted shadows and lies of our culture, designed to keep us subservient to the puppet masters that control them. For example, from well into chapter 8, here is a short clip of what he says about “Reality Television”:

…And then there’s reality television. How long can the travesty continue before the zombies figure out these shows aren’t real? Cleverly edited and stoked for ratings, reality TV is about as real as the breasts at a pricey Vegas night club. All of it dramatic illusion, but most believing it’s a legitimate microcosm of life. In a 2014 article on Deadspin.com, Floyd Mayweather actually confesses to the Nevada State Athletic Commission that his reality TV show “All Access” is completely fake. Scenes, manufactured and scripted. That marijuana joint? Fake. That thirty-one-minute-long bout? Fake. Think YouTube is different? Those funny videos with millions of views? Fake. One regrettable look at the comments reveals people are clueless. Many of these life portraits are more shadowed manipulations on the wall, nebulous realities, and clever Photoshops making us more malleable to the SCRIPT and less malleable to the real world.